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Guide
Playbooks tactiques
Cold email, PLG, churn, pricing page, weekly review, pre-revenue.
Tactical SaaS Playbooks
Cold Email for Early-Stage SaaS 1. Build a list of 100 ideal customers (use LinkedIn Sales Navigator or Apollo) 2. Write 3 email variants — short, specific, and about THEIR problem 3. Send 20/day for 5 days. Track opens and replies 4. If reply rate < 5%, your positioning or ICP is wrong 5. If reply rate > 10%, you've found a nerve — double down
Template: "Hi {name}, I noticed {specific observation about their company}. We built {product} because {reason}. Would a 15-min demo be worth your time this week?"
The Product-Led Growth Checklist - [ ] Can users get value in < 5 minutes without talking to a human? - [ ] Is there a free tier or trial that demonstrates core value? - [ ] Do users naturally invite colleagues? (viral loop) - [ ] Is the upgrade moment tied to value, not arbitrary limits? - [ ] Do you have in-app onboarding that adapts to user behavior?
Reducing Churn: The 90-Day Framework - **Day 1-7**: Activation — user must complete one "aha" moment - **Day 7-30**: Engagement — establish a habit (email nudges, streaks) - **Day 30-60**: Integration — connect to existing workflows (API, Zapier, imports) - **Day 60-90**: Expansion — introduce advanced features, team features
Metric to track: 7-day retention rate. If users come back in week 2, they're 80% more likely to stay for 6 months.